We are Gonzalo and Iván, two fathers who met at work, and who quickly went from being colleagues to being great friends.
We went out with our families, talked about work and personal issues, and we had a special connection in terms of the way we saw things.
We call it ‘the fibre’, that optical fibre that connects you with another person and that surprises when there are many coincidences. We also both wanted the best for our children.
When it came time to look for toys that would not only entertain, but also help their development, we realised that something was missing.
We were missing toys that offered them the opportunity to be the protagonists of the game, that would awaken their curiosity, and that would teach them while they were having fun.
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Cucutoys History
One day, while we were talking about our children, a question came up that would change everything: If children learn by playing... what do we want our children to learn?
And in that moment, we knew we didn't want to be satisfied with what we found. We wanted more. We wanted different toys that would help our children to grow in a creative, curious and conscious way.
And so we decided to take a big step: to create ourselves the place where we could find everything we imagined for them.
In 2014 we launched Cucutoys.es, an idea that seemed crazy, but that filled us with enthusiasm.
We wanted to offer toys that would not only entertain for a while, but would also be tools for discovering the world.
It all started on the internet, with a small and very selected online catalogue, but with a great objective: to make these toys reach families like ours, in any corner of Spain.
Those were years of hard work, but also of many joys. We wanted our families, and families like yours, to be able to find those toys that not only entertain, but also teach and arouse curiosity. We knew we were filling a void. Before long, we started getting calls: they wanted to know where we were and where they could see and touch these toys. We realised that many families shared our concerns and that something more needed to be done. So in 2017 we decided to open a showroom in Madrid, an intimate and special place, where you could not only see, but feel each of our products. It was our little refuge, where we started to connect more closely with you, with other mothers, fathers and families who were also looking for that ‘something more’ for their children.
That small showroom in Madrid was not in a busy shopping area, but it soon became a special corner for many families.
It was a welcoming place, where we met customers who came back year after year, and with whom we had the privilege of sharing important moments: their children were growing up, their tastes were changing and we were there, accompanying them on their birthdays, Christmas presents, and also in their daily lives.
We loved seeing how these children, who started out choosing simple toys, were developing new passions and discovering new interests.
This bond we created with the families gave us the certainty that we were doing more than just selling toys: we were becoming part of their lives.
And in the first months of 2023, another great moment came to continue to be by your side. We moved to a bigger space, a place where we can tell you in detail the story of each toy, and where every corner reflects the care we put into what we do.
We are now in one of the busiest shopping areas in Madrid, a bit hidden (because it's part of the game to get there), and with more than three thousand products selected with the same affection as always.
But the best of all is that we continue to offer what has always been the most important thing for us: close, personalised attention, with the same love with which it all began.
And not only in the physical shop, we also accompany you online in the search for the best toy: from making personalised videos to show you all the details, to comparing different options, to finally help you choose what best suits you, but above all, the lucky recipients of the games and toys.
Today, Cucutoys is more than a local toy shop. We are a family, a community of mothers, fathers, educators and dreamers who believe in the power of play to change the world.
Every day we are here, accompanying more families on this adventure, with the same purpose that brought us together at the beginning: that our children can learn through play, and that they can do so in a better world.
